作者:
pneumo (超☆冒險蓋)
2025-11-21 10:20:00來源：Sportsmediawatch
網址：https://reurl.cc/VmREWn
One month into the new NBA media rights deal, viewership remains well above
the same point last year.
NBA賽季新轉播合約已過一個月，收視人數遠勝過去年同期。
NBA regular season games were averaging Nielsen-estimated 1.91 million
viewers across NBCUniversal, ESPN and Amazon Prime Video through the first
month of the season, a figure that includes Adobe Analytics for NBC games —
up 30 percent from last year and the highest average for the first month of
play since 2017.
尼爾森機構統計了NBC，ESPN以及Amazon Prime的收視人數，聯盟目前首季平均收視人數
為191萬，相比去年同期增加了30%，且為2017年以來的新高。
Keep in mind that Nielsen in September shifted to a new “Big Data + Panel”
metric that adds viewership from smart TVs, set-top boxes and select providers
’ internal third-party data (including Amazon) to the traditional Nielsen
panel. Neither that — nor Nielsen’s previous expansion of out-of-home
viewing in February — would fully explain a year-over-year increase of such
size, but those methodological changes will generally skew historical
comparisons.
但是尼爾森在今年九月用了一個新的評量方式 "Big Data+Panel"，會把用智慧電視，機
上盒以及一些特定供應商(包括Amazon)第三方資料的收看人數加進傳統的尼爾森樣本