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Suns offering fans free television antennas for local viewing
The Phoenix Suns are giving fans free television antennas to help them watch the team's games, which largely will be shown locally on over-the-air stations starting this season.
太陽隊提供免費的電視天線給當地民眾，讓他們下個賽季能收看太陽隊的比賽。
Last spring, new team owner Mat Ishbia decided to walk away from talks to extend the team's TV rights deal with Bally Sports and make the games available on local broadcast stations across Arizona owned by Gray Television. The team also is partnering with Kiswe to offer a streaming option for games.
春天的時候，太陽新老闆Mat Ishbai決定不和原本的有線電視台Bally Sports續約，轉向和當地的無線電視台合作。
The choice left tens of millions of dollars in guaranteed revenue on the table but, the team said, would more than triple the reach of its games to more than 2.8 million households. Ishbia said that over the long term it was a better business move to appeal to more fans.
這個決策帳面上會損失數千萬美元，但太陽隊認為能觸及更多潛在球迷，有機會達到之前280萬訂閱戶數的三倍以上，長期來看更有效益。
To help fans make the switch, the Suns offered to send fans antennas to connect to their televisions if they filled out a request form on the team website. The offer was so popular, the Suns quickly ran out of an initial batch of antennas and had to order more, team CEO Josh Bartelstein told ESPN.
只要球迷上球隊官網登記，太陽隊就會為他們的電視提供天線，目前第一批非常快速的發完了，球隊之後還會提供更多。
There are 70 Suns games plus five preseason games scheduled to be shown on the local broadcasts. In June, the Utah Jazz followed the Suns by leaving their regional sports network and decided to put games on local television with a similar streaming option.
當地的球迷可以免費收看5場季前熱身賽+70場季賽，另外6月份的時候爵士隊也仿效太陽隊的做法和當地的電視台合作提供類似的服務。
雖然這個決策和Bally Sports宣布破產也有關係，但依舊是個蠻大膽的做法。